Benefits of 3D Architectural Rendering for Kansas City Builders and Designers

What are the Benefits to 3D Architectural Rendering?

Renderings have been used for years by architects to bring their ideas to life. These days, 3D Architectural Renderings are being used to give clients a foreshadowing of how a building or residence will turn out. The question that now remains, is are there any benefits to utilizing 3D architectural renderings in the real estate industry? The answer may surprise you.

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Virtual Staging - How this new tool is saving Kansas City real estate agents valuable time and money

Virtual Staging is growing more and more popular, which raises the question - How does it compare to traditional home staging?

In a recent article by the National Association of Realtors®, 77% of buyers’ agents say staging helps home buyers visualize themselves living in a property. As many as 38% of sellers’ agents say that they stage all their clients’ homes before listing for sale. The benefits of staging have shown to have direct impacts on the sale of properties, and so Virtual Staging was created as a cost-effective alternative to traditional staging.

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Are gimmicks the new selling trick?

Have you seen the videos and photos where agents get dressed up, or do something else that’s quirky, and it seems to actually be helping sell a home?

Here are some examples of what I'm referring to:

In Lake Granbury Texas, an agent is dressing up as T-Rex and using his act to help sell an $89k home:

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Unique Closing Gift Ideas by Guest Blogger: Robert Pipas

Introducing a very special guest blogger today! Robert Pipas who is a real estate photographer in Jacksonville Florida. Rob has had a passion for taking photos since a young child and has enjoyed turning his passion into a full time career.  If you're looking for real estate photography services in northeast Florida be sure to check out  

Unique Closing Gift Ideas for Realtors

Most realtors offer a gift to their buyers or sellers when they close on a home with them.  Giving away a bottle of wine or gift card to their favorite restaurant can get boring and not feel very personal.  These gifts are not only are a nice gesture but depending on the gift it can be a constant reminder of the agent so the home buyer or seller will think of you in the future when they buy or sell again.  Here is a list of some ideas I have gathered from agents that were interesting and creative. 

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Understanding Photography and Copyright Law

How well do you understand copyright low and how it pertains to real estate photography?

Here's a story about a guy named Dan, who took a photo he found on Google Images and used it as his own, when the photographer noticed he was successfully able to sue, and Dan found himself paying $37,000 in court fees and usage rights.

Most people would experience this and say something along the lines of:

"I should have known better, it was my own fault and I will be much more conscientious in the future.”

Not Dan, here he tries to explain why he feels he is the victim:

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The Growing Trend of Selling Sight-Unseen

We all know how hot the market has been for sellers recently, and most realtors are probably aware of the growing trend of buyers making an offer without even viewing the property.  I learned this first-hand after a property I photographed in Raymore went under contract within ONE HOUR of being listed!

According to Redfin, ONE in THREE buyers made an offer on a home before viewing it in person in 2017!  "That’s up from 19 percent last year and from 21 percent two years ago. Millennials were even more likely to have made an offer sight-unseen, with 41 percent saying they had done so, compared with 30 percent of Gen-Xers and 12 percent of Baby Boomers."

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Zillow Video Walkthrough Q & A

Zillow has established themselves as a major leader in real estate marketing, with roughly 180 million users annually.  Like any successful brand, they are continually adding new content and avenues to extend their reach and influence in the real estate markets.  Which is why it is important to do the same in Kansas City and other local markets.

Zillow caters to the ever growing need for quick visuals of today's consumer, and has recently added a video feature to their listings.  They are a quick and easy way to engage potential buyers in a new listing.  They look something like this:

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Simple Preparation for Any Real Estate Marketing Budget

The Kansas City market is still going strong, and that is excellent news for everyone!  However, this also means we are all very busy and must utilize our time wisely.  For the experienced scheduler, preparation and organization are two things that don't go amiss.  So when it comes to making an appointment to have a property photographed, and meeting with your local professional photographer, it goes without saying some small preparation will go a long way. This is essential to keeping a full calendar of a busy real estate agent (or photographer) running as seamless as possible.

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Preparing a Home for the Kansas City Buyer

If you've ever hired a professional photographer to help sell a home, then you understand the importance of visual presentation.  Although professional photographs can certainly help get potential buyers in the door, they are much more effective when paired with complimentary visual elements, like home staging.

I recently came across a great article by Elizabeth Weintraub of on the fine details of staging a home:

“Staging is what you do after you've cleaned, decluttered, painted, made minor repairs; it's all about dressing the house for sale.

It's about adding the small details: the lipstick, mascara and, for simplicity, a stunning, single strand of Tahitian pearls.”

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