Everything you need to know to Market Real Estate on Instagram

Everything you need to know to Market Real Estate on Instagram

Instagram has become one of the best social media platforms for market not only listings, but also for real estate brands.  Followers can be gained quickly and relatively easy if realtors use specific proven strategies.  Here is a basic introduction by best-selling author Jack Delosa to the etiquette behind building a brand that works:

One of the most fundamental points Brad Cameron and Jack Delosa make is to "know who you're talking to, and don't try to talk to everyone.  It's better to have less people, who are highly engaged, than more who are less engaged.  You're channel will only be as strong as the strategy you have behind it."  

Know your brand and target audience, and focus on that.  So if you're a real estate agent in Kansas City, it's important to keep it local with hashtags like #kansascityrealestate #leawood #leessummit #sellkc or your local brokerage group, and steer away from generic tags like #ranchhome #hgtv or #1970s.

Fitsmallbusiness.com has put together an excellent list of some of the most effective hashtags for real estate, here are some of my personal favorites:

  1. #"Your Target Neighborhood" - Some of the best in KC include #Roanoke #Brookside #Crossroads #Waldo #ShoalCreek #Midtown #Longview #Briarcliff
  2. #Curb Appeal
  3. #JustListed
  4. #"Local+Style of Home You're Listing" - #BlueSpringsMidcentury or #LeesSummitRanch
  5. #Dreamhome
  6. #MillionDollarListing
  7. #OldHouseCharm
  8. #Investment
  9. #HomeSweetHome
  10. #OpenHouse
  11. #HouseHunting
  12. #"Local School District" - #BlueValleySchoolDistrict or #BlueSpringsSouth
  13. #"A Great Nearby Amenity" - #LakeLotawana #LoosePark or #CountryClubPlaza
  14. #"Your Brokerage Name"
  15. #JustSold

But hashtags are not all Instagram is about...

As full time Instagrammer Sabina Trojanova states, many people struggle to get going on Instagram, not only due to its growing popularity, but also because the new algorithms mean posts are no longer in chronological order, which means there is more than meets the eye when it comes to getting noticed:

Though Trojanova is a Travelgrammer, she offers several tips that are useful for a real estate account.

  • Post quality visuals!!  Photography and video is the foundation of social media, so make post content that stands out
  • Use the Geotags, studies show geotags perform up to 79% better
  • Keep consistent.  Not only with your content, but post at regular times and days, so followers know when and what to expect from you
  • Partner with others.  Create mutually beneficial relationships with other Instagrammers who work in Kansas City real estate, whether it's investments, design, or flipping.  When they tag or send people your way, their followers see you, and vice versa.
  • Switch to a business account.  Instagram Business offers analytics on how many views you get, when, from who, location and more
  • Build relationships.  Leave meaningful comments on others posts and reply to the comments you get.  It's a social platform so it's important to be social
  • Use Instagram Stories.  Not only will you get more recognition from your current followers, as your profile will show up at the top of their screen, but rumor has it the new algorithm favors account using Stories
  • Use Instagram Live.  One of the best tricks Sabina reveals is to save your Live video and post as a Story so you are almost guaranteed to be first on the feed.  Instagram Live is a particularly useful tool for realtors when it comes to walkthroughs and showing homes, so use it to your advantage and get your account noticed!

Now all these thing to keep track of just to get noticed may seem a little overwhelming, but fortunately... there's an app for that!  Check out this list from CoSchedule on all the Apps available to make you social media posting easier.

Want more inspiration from some of the best real estate agent accounts on Instagram?

Here’s a list of 20 real estate accounts doing exceptionally well. They include:

Jellis Craig – Melbourne, Australia

The Agency – Beverly Hills, Los Angeles

Smash Properties – Chicago, Illinois

Pope Real Estate – Toronto, Canada

Samantha Ward Photography - Kansas City, MO - Ok, maybe not one of the top performing, but check it out!  :)