Everything to Know About Zillow Video Walkthroughs

Zillow has established themselves as a major leader in real estate marketing, with roughly 180 million users annually.  Like any successful brand, they are continually adding new content and avenues to extend their reach and influence in the real estate markets.  Which is why it is important to do the same in Kansas City and other local markets.

Zillow caters to the ever growing need for quick visuals of today's consumer, and has recently added a video feature to their listings.  They are a quick and easy way to engage potential buyers in a new listing.  They look something like this:

WHAT IS A ZILLOW VIDEO WALKTHROUGH?

A video walkthrough is short, two minute or less video, taken on a smartphone to introduce video for the 90-95% of homes, currently without video. They are automatically uploaded to Zillow and Trulia, and are taken down once the property is no longer listed for sale.

CAN YOU UPLOAD A VIDEO YOU'VE ALREADY MADE?

No – In an effort to maintain consistency, Zillow only allows Video Walkthroughs to be made and uploaded through the Zillow App.

WHAT ARE THE BENEFITS OF A ZILLOW WALKTHROUGH?

Listings with a Zillow Walkthrough are automatically given priority in searches.  This means if you're listing does not include a walkthrough, it will not be included in the exclusive content that Zillow offers. If there are multiple listings in an area with Zillow Walkthrough, they are sorted by the number of days on the market.

WHAT IF THE LISTING IS FOR A LARGE HOME?

As we know, Kansas City has several historic and exceptional builds all over the metro.  For these types of homes, the walkthrough would focus on the highlights and features of a property most likely to appeal to potential buyers.

CAN THE VIDEO WALKTHROUGH BE SHARED ON SOCIAL MEDIA?

No - Listings can be shared on social, which contain the Video Walkthrough, but not the walkthrough itself.

WHO CAN UPLOAD A WALKTHROUGH?

Agents with the Premier Agent App, or anyone, including the homeowner, with the Zillow Real Estate App.  The listing does not go live on Zillow or Trulia until it has been approved by the listing agent.

WHAT SORT OF QUALITY IS A ZILLOW VIDEO WALKTHROUGH?

Zillow is partnering with professional photographers all over the country to train and take quality video walkthrough for listings.  This means local photographers in Blue Springs, Lee's Summit, Overland Park, Parkville, Kansas City, Prairie Village and beyond are now able to provide professional video and upload it directly to the listing.